Providing an interactive customer experience throughout the entire pre & post purchasing lifecycle gives valuable insights which can be used to help customers achieve the optimum value from their purchase.
“Large B2B tech enterprises are another good example where a dedicated departments primary objective is educating customers on how best to utilise available tools to ensure the customers desired objectives are met.”
An online food delivery service for the health-conscious can offer additional value by recommending foods that maximise the nutritional intake of ingredients in their basket for example an ingredient in their basket may be high in vitamin E, yet the customer may not be aware that vitamin E is highly dependant on vitamin C in order for the body to fully utilise and absorb the nutritional benefits provided.
Making this information available along with recommending ingredients that are high in vitamin C and providing new recipes they can try out with the ingredients reduces customer effort and offers a tremendous amount of added value and significantly enhances the customers experience, hence increasing brand loyalty. Large B2B tech enterprises are another good example where a dedicated departments primary objective is educating customers on how best to utilise available tools to ensure the customers desired objectives are met.
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Domain Driven Solutions
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